Meet the Team
Over 25 years of combined experience in building, scaling, and optimizing software systems for startups and enterprises.
Based in the UK, proudly supporting British startups and scale-ups nationwide.
Brett Hewitt
Founder & Technical Director
Background
Brett brings extensive leadership experience from multiple senior engineering roles across startups, scale-ups, and mid-sized companies. Throughout his career, he has consistently transformed technical capabilities, built high-performing teams, and delivered scalable solutions that drive business growth.
His expertise spans the entire software development lifecycle, with a proven track record of establishing engineering excellence at organizations of varying maturity levels—from early-stage startups requiring rapid MVP development to growing companies needing enterprise-grade architectures.
Now channelling that experience into helping UK founders build and scale without the usual pitfalls—moving faster, spending smarter, and avoiding the technical debt that derails so many promising startups.
Key Achievements:
- Team Growth & Leadership: Repeatedly built and scaled engineering teams from the ground up across multiple organizations, implementing hiring processes, mentorship programs, and career development frameworks that attracted and retained top talent at every stage of company growth.
- SDLC Transformation: Transformed software development lifecycles at multiple companies, introducing modern agile practices, CI/CD pipelines, automated testing, and quality assurance processes. His process improvements have consistently reduced deployment times by 60-80% while significantly improving system reliability and team velocity.
- Department Creation: Established new technical departments at various organizations including DevOps, QA, Platform Engineering, and Data teams, defining their missions, processes, and success metrics from scratch. His structured approach ensures new departments integrate seamlessly with existing teams.
- MVP Development: Led the rapid development of numerous MVPs across different companies and industries, validating key business hypotheses and enabling quick market testing with minimal investment. His pragmatic approach balances speed with sustainable technical foundations.
- Production Architecture: Architected and executed the transformation of multiple proof-of-concept systems into production-grade platforms capable of handling millions of requests. His solutions leverage microservices, event-driven architectures, and comprehensive observability to ensure scalability and reliability as businesses grow.
Expertise
Stacey Ray
Head of User Experience
Background
With over a decade of experience in user experience design, Stacey has established herself as a leader in creating intuitive, user-centered digital products that balance business goals with exceptional usability.
Her expertise spans the complete UX lifecycle, from user research and information architecture to interaction design and usability testing. Stacey's human-centered approach ensures that every product we build is not just functional, but delightful to use.
Core Competencies:
- User-Centered Design: Expert in conducting user research, creating personas, and mapping user journeys to ensure products solve real problems for real people. Her research-driven approach eliminates guesswork and focuses development efforts on what truly matters to users.
- Design Systems: Creates comprehensive design systems that enable consistent, scalable user interfaces. Her systems include reusable components, clear guidelines, and documentation that empower development teams to build quickly without sacrificing quality.
- Intuitive Interfaces: Specializes in crafting interfaces that feel natural and require minimal learning curve. Users can accomplish their goals efficiently without extensive training or documentation.
- Accessibility: Champions inclusive design practices, ensuring products are usable by people of all abilities. Implements WCAG guidelines and tests with assistive technologies to create truly accessible experiences.
- Rapid Prototyping: Uses interactive prototypes to validate concepts quickly, gather early feedback, and iterate before committing to full development. This approach saves time and reduces the risk of building the wrong thing.
Expertise
Our Philosophy
At dataDyne Laboratories, we believe that great software is born from the intersection of technical excellence and deep user understanding. Our unique combination of engineering leadership and UX expertise means we build products that are not only technically sound but genuinely delightful to use.
We've seen firsthand how startups can waste months building the wrong thing, or building the right thing in the wrong way. That's why we're passionate about helping founders move fast with confidence—validating ideas quickly with MVPs, then evolving those prototypes into robust systems as the business grows.
Every project we take on benefits from our combined decades of experience. We know what works, what doesn't, and how to navigate the inevitable challenges that arise when building software. More importantly, we know how to translate that knowledge into tangible results for your business.
What Clients Say
"Brett transformed our entire engineering process and delivered our MVP in record time. His ability to understand our business needs and translate them into a solid technical foundation was invaluable. We went from idea to launch in just 6 weeks."
James Mitchell
CTO, UK FinTech Startup
"Stacey's UX expertise completely changed how we think about our product. She identified critical usability issues we'd missed and redesigned our core flows, resulting in a 40% increase in user engagement within the first month."
Sarah Patterson
Founder, HealthTech Scale-up
Ready to work with us?
Let's discuss how our expertise can help you build something extraordinary.
Or visit our contact page to send us a message.